3 ways to use mobile apps

November 22, 2008 at 12:21 pm | In Mobile Apps | Leave a Comment

Mobile apps are popping up mainly on the iPhone (to date there have been over 60 million apps downloaded by users). There are three good ways to start considering using mobile apps as part of your marketing programs.

1. Build a branded app. If you’re a golf company why wouldn’t you build a branded free app that acts like a GPS distance finder for the golf course.

2. Find some of the more popular apps that align with your brand and sponsor them or buy ads on them.

3. Use the new GPS (location based) mobile networking apps like Loopt, Whrrl and Moximity to provide coupons to consumers that are close to your establishment.

If you haven’t checked out apps store in the iTunes store you should

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