Fully Loded

Taking advantage of the video networks to create interaction around your brand is a great way to use Social Embedding as part of your social strategy.

Consider these two examples.

‘Will it Blend’ is a great video campaign to promote Blendtec blenders. By simply blending anything and filming it to show how good the blender is and then syndicating that to the video sites like Youtube the company has over 50M views, 250k reviews.

HP created a site called ‘HP uncut’ with employees uploading ‘how to’ videos on how to use HP products and then syndicated them out to the market. Allowing consumers to learn how to use their products in their everyday life and creating a personal bond between HP, their employees and the consumers.