Fully Loded

Another snafu from the stream of consciousness we call twitter/blogging. In a recent post/twit by Jeremiah Owyang a Forrester Research analyst he posted “Mzinga is having financial difficulties. They need to brief me immediately.” He also suggested that Mzinga clients and prospects “stall any additional movement till they brief me”

These types of comments were made without even speaking with the client to identify what the potential problem may be.

Not the best action for a research analyst but in today’s social media frenzy to share your every thought and day’s activity to show how smart we all are and that we can use the new social media tools I can understand how he might have posted this with little thought of the action.

The post prompted nearly 100 comments, mostly negative about the post and of course from Mzinga employees all the way up to the chairman.

On the following day, Jeremiah issued a public apology “I posted without complete enough information, which was a mistake on my part.”

In the end there was some news that Mzinga needed to layoff some employees and a couple executives left. This is nothing unusual in this market or in the marketing world. But the post unfortunately causing a negative stir for Mzinga and a small black eye for Forrester and Jeremiah.

This is just another reminder of how Social CSI can find you….