Social CSI III

January 18, 2009 at 1:18 pm | In Other Social Media Topics, Social Embedding (Blogs, Twitter, Youtube) | Leave a Comment

In another case of how broadcasting your thoughts, pics, where you are at and more may land you in trouble consider the recent exposure a James Andrews from Ketchum Interactive.

The summary: while on a trip to client FedEx in Memphis James twittered and bagged on Memphis saying “I would die if I had to live here” well that got around to FedEx execs. after a FedEx person saw the twit.

And now poor James is out of a job or at least that is the rumors. But I have heard that Ketchum is not letting him go. Eitherway social marketing tools are good for business, networking, holding yourself out as an expert, PR and more but it is equally as dangerous.

I am pretty sure James is a good guy and who know the contextof the twit and yes this is way blown out of proportion so I wish him all the best that this blows over quickly.

So be aware Gill Grisom is everywhere and the Social CSI team may see what you are doing, said, where you are or more. So use some common sense out there……

Social Video embedding – syndication

November 22, 2008 at 12:25 pm | In Social Embedding (Blogs, Twitter, Youtube) | Leave a Comment

Taking advantage of the video networks to create interaction around your brand is a great way to use Social Embedding as part of your social strategy.

Consider these two examples.

will-it-blend

‘Will it Blend’ is a great video campaign to promote Blendtec blenders. By simply blending anything and filming it to show how good the blender is and then syndicating that to the video sites like Youtube the company has over 50M views, 250k reviews.

 

hp-uncut

HP created a site called ‘HP uncut’ with employees uploading ‘how to’ videos on how to use HP products and then syndicated them out to the market. Allowing consumers to learn how to use their products in their everyday life and creating a personal bond between HP, their employees and the consumers.

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